Defiant Sloth is written by Paul Williams.
Born and raised in Minnesota; transplanted to Chicago in 2004. Been here since.
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Bio in > 140 Characters
Professional by Day
Vice President, Content
As the performance content arm of Publicis Media, discipline areas include content marketing, conversion optimization (A/B/MTV testing), site optiization and personalization, user experience, and local data management.
Hobbyist by Night
Defiant Sloth, where you'll find spirited discourse on the importance of privacy, data ownership, journalism, product reviews, and the inevitability of other miscellany.
- Share16: Managing Multiple Digital Channels
- SEMPO: From Desktops to Storefronts
- Apple Confirms Applebot: Improved Search Opportunity for Siri & Spotlight Suggestions
- Mobile's Great Expectations
- Evaluating the Google "Vince" Update
- Schema.org & the Importance of Microformats
- Yahoo's Inquisitor for the iPhone: A Vision into the Future of Mobile Search
- Link Building in the Age of Mobile & Instapaper