Defiant Sloth is written by Paul Williams.
- Minnetrista: Born & Raised
- Chicago: Transplanted 2004-2018
- Saint Paul: Currently Residing 2018+.
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Bio in > 140 Characters
Professional by Day
Vice President, Content
Operating as the performance content arm of Publicis Media, discipline areas include content marketing, conversion optimization (A/B/MTV testing), site optiization/personalization, user experience, and influencer collaboration.
Hobbyist by Night
Defiant Sloth, where you'll find spirited discourse on the importance of privacy, data ownership, journalism, product reviews, and the inevitability of miscellany.
- BrightEdge Share16 Conference: Managing Multiple Digital Channels
- SEMPO: From Desktops to Storefronts
- Apple Confirms Applebot: Improved Search Opportunity for Siri & Spotlight Suggestions
- Mobile's Great Expectations
- Evaluating the Google "Vince" Update
- Schema.org & the Importance of Microformats
- Yahoo's Inquisitor for the iPhone: A Vision into the Future of Mobile Search
- Link Building in the Age of Mobile & Instapaper