Defiant Sloth is written by Paul Williams.


  1. Minnetrista: Born & Raised
  2. Chicago: Transplanted 2004-2018
  3. Saint Paul: Currently Residing 2018+.

Bio in > 140 Characters

Author of @defiantsloth. Vice President, Content at @performics. Married to @ayashaley. Hot sauce lover, cosmic agitator.

Professional by Day

Vice President, Content
Operating as the performance content arm of Publicis Media, discipline areas include content marketing, conversion optimization (A/B/MTV testing), site optiization/personalization, user experience, and influencer collaboration.

Hobbyist by Night

Vocal scoundrel
Defiant Sloth
Wherein you'll find spirited discourse on the importance of modern privacy, data ownership, journalism, product reviews, and the inevitability of miscellany.


Speaking Engagements


External Publications