The Economist Goes On-Demand

In what seems like both a badass move and an entirely backwards move, The Economist plans to initiate an on-demand overnight delivery service of its weekly publication to New Yorkers. As reported by AdAge:

Overnighted copies cost $6.99, just like newsstand copies readers have to go get themselves. The Economist says the resulting circulation revenue is just as profitable because the delivered copies don’t require giving cuts to retailers or wholesalers.
Sounds like it would have been a useful service about three years ago, but now that you can get your news hot-wired via Kindles, iPhones, and computers, it hardly seems as important. And… the news industry rages on in attempting to figure out what it is, exactly, they want to do to save themselves.