Reddit nails it.
The comments are all over the place. Those voted high in favor of ads to support the companies and writers are overshooting the template image jest — paginations, giant ads interrupting text blocks, motion/video ads: these are the problems. As many have said before, we’re the product, not the article.
Reading on a news site is very difficult. If you don’t use Instapaper, Read Later, Readability (which actually provides a service to pay publications and writers based on articles you ‘save for later’ in a text-based reader), or Safari’s built-in Reader mode, you’re doing yourself a disservice.