iA's Oliver Reichenstein Drills Online Newspaper Design

The Article: Business Class: Freemium for News?

Attention. Ads. Content. If you want an ideal approach to online newspaper design going forward, this manifesto is your gateway drug.

Simple words of reason go a long way:

The idea of creating a business class for online news where is not about buying information, but buying better experience, it’s about service and customer experience. That’s right: Customer (paying), not user (free).

Then again, this is already possible to a certain degree with orbital content managers parsing text and repurposing it for a “business-class” user.