Revisiting the advertising industry of yesteryear in shows like Mad Men feels quaint when you realize how far we’ve come from the days of single-platform advertising dominance. Print, radio, and television were the harbingers of new ways for advertisers and companies to connect with potential audiences with the hopes of converting them into paying customers. In 2016, this is no longer the case. Those channels exists in some form, but they hold neither same attention nor weight as they once did; instead, a myriad of platforms have manifested and taken hold across audiences and users that have avoided consolidation and technological limitations like their predecessors once did. But with this proliferation of platforms and marketplaces came supportive, connective technologies that reach beyond anything the 1960s masterminds in the pitch room could ever have dreamed up. And with those connective technologies comes one critical decision that must be made by each and every participant on these platforms: how much do I value my privacy?