
This blog is written by Paul Williams. You can reach me at hi@defiantsloth.com.
By day, I oversee product strategy and business development growth for Publicis Commerce and our agencies' clients.
Outside of work, you’ll find me somewhere in the midwest, probably writing (11+ years on the web), reading a book or the news, gardening outside, walking the dog, enjoying a cocktail (or coffee or meal), kayaking a lake, watching a flick, or simply crushing a beer at a dive bar while ripping through pull tabs.
Whereabouts
- I’ve lived across Minnesota, in Chicago, and part-time in Madison
- Currently holed up in St. Paul, MN with my partner and my dog
Career
SVP Head of Commerce Product & Growth Strategy
Publicis Commerce // 2021-Present
Championing strategic approaches within Publicis Groupe’s Commerce COE for brands to advance their capabilities through our products and solutions, and driving growth across an ever-changing palette of commerce solutions, products, and services.
Previously ➔ SVP, Content
Performics // 2009-2021
Overseeing the Performance Content arm of Publicis Media within Performics, of which discipline areas include content strategy, conversion optimization, site optimization/personalization, user experience, brand experience, web design, and performance PR.
On the Internet
Speaking Engagements
- BrightEdge Share16 Conference: Managing Multiple Digital Channels
- SEMPO: From Desktops to Storefronts
Recent Publications
- Quoted in Despite agencies’ investments in data tech, advertiser expectations still fall short - Digiday May 2023
- Quoted in Agency relationships with Amazon evolve as they adapt to retail media opportunities - Digiday Q2 2023
- Quoted in Agency clients' KPIs evolve with focus on retail - Digiday Q1 2023
- Priming the Pump for Sustainable Retailing - MediaVillage 2022
- Apple Confirms Applebot: Improved Search Opportunity for Siri & Spotlight Suggestions
- Mobile’s Great Expectations
- Schema.org & the Importance of Microformats
- Yahoo’s Inquisitor for the iPhone: A Vision into the Future of Mobile Search
