Paul Williams, Defiant Sloth

This blog is written by Paul Williams. You can reach me at

By day, I oversee product strategy and business development growth for Publicis Commerce and our agencies' clients.

Outside of work, you’ll find me somewhere in the midwest, probably writing (11+ years on the web), reading a book or the news, gardening outside, walking the dog, enjoying a cocktail (or coffee or meal), kayaking a lake, watching a flick, or simply crushing a beer at a dive bar while ripping through pull tabs.


  • I’ve lived across Minnesota, in Chicago, and part-time in Madison
  • Currently holed up in St. Paul, MN with my partner and my dog


SVP Head of Commerce Product & Growth Strategy

Publicis Commerce // 2021-Present
Championing strategic approaches within Publicis Groupe’s Commerce COE for brands to advance their capabilities through our products and solutions, and driving growth across an ever-changing palette of commerce solutions, products, and services.

Previously ➔ SVP, Content

Performics // 2009-2021
Overseeing the Performance Content arm of Publicis Media within Performics, of which discipline areas include content strategy, conversion optimization, site optimization/personalization, user experience, brand experience, web design, and performance PR.

On the Internet

Speaking Engagements

Recent Publications

Paul Williams 👋 Gertie & Me