It’s Paul
This blog is written by Paul Williams (since 2009). You can reach me at hi@defiantsloth.com.
By day: head of product and growth strategy at Publicis Commerce.
By night: find me somewhere in the midwest reading, gardening, walking Gertie, indulging in food and drink, brewing coffee over and over again, kayaking, watching cinema, or… crushing a beer at a dive bar while ripping through pull-tabs. Also important: I eat an excessive amount of tabouleh.
Whereabouts
- Currently holed up in St. Paul, MN with my partner and my dog
- Previously: Chicago (15 years) // Madison (on/off two years)
On the Internet
Current Work
SVP Head of Commerce Product & Growth Strategy
Publicis Commerce
Championing strategic approaches within Publicis Groupe’s Commerce COE for brands to advance their capabilities through our products and solutions, and driving growth across an ever-changing palette of commerce solutions, products, and services for the largest brands in the world.
Recent Publications
- Navigating the Future of Commerce - 2024 Predictions - MediaPost, Dec 2023
- The Winning Formula of Partnerships & Trust - Publicis Commerce, Nov 2023
- Quoted in Survey Insights 2023: Overcoming Digital Marketing Challenges - Kortx, July 2023
- Quoted in Despite agencies’ investments in data tech, advertiser expectations still fall short - Digiday, May 2023
- Quoted in Agency relationships with Amazon evolve as they adapt to retail media opportunities - Digiday, Q2 2023
- Quoted in Agency clients' KPIs evolve with focus on retail - Digiday, Q1 2023
- Priming the Pump for Sustainable Retailing - MediaVillage, 2022
Blog Specs
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- It uses a modified version of Paper Theme for Micro.blog, by Amit
- Headline font (Free Lunch) created by and licensed from SimpleBits