Incredible growth story for a once-beleaguered toy maker: Lego has seen a 10× increase in revenues over the past 20 years, amid growing changes in its core customers’ attentions (obviously: screens).

While I don’t get the new Lego floral arrangements, it’s good to see physical toys still sell well.

Lego's revenue has steadily increased from 2004 to a projected peak of around 12 billion dollars by 2025. (Screenshot copied from linked-to Economist article.)